Mr. Jampana Kondala Rao (JK Rao) was a prominent RTI & Social Activist. Who was Currently the YSRCP President for Vuyyuru Town. He was also the Honorary President for Andhra Pradesh State CDC Employee's Association.
Thinking of certain people have definitely changed over the period of time from Ancient India to Modern India but still getting a girl married is one of the biggest responsibilities of certain people who think this as a burden. To change this mindset of the people and to help the most economically backward families in their greatest responsibility towards the marriage of their daughter's Sri YS Jagan Mohan Reddy Garu had Promised in Praja Sankalpa Yatra to give Rs. One Lakh to Brides belonging to SC, ST & Minority Sections and his Promise was Honoured after attaining Power through the Scheme named as "YSR Pelli Kanuka".
It is an Accidental Death and Disability Insurance Scheme to the all the unorganized workers in the State. The main object of the scheme is to provide relief to the families of unorganized workers in case of Death or Disability of the unorganized worker.